EA Will Apparently Die Without New IP
EA makes sequels. This is a known fact. Going over a list of EA games while writing this article, I actually lost count of how many sequels they’ve made halfway through. But EA doesn’t see itself that way. According to Patrick Soderland, an executive at EA Games, new IPs are what keep the company alive.
In a recent interview with MCV, Soderland had the following to say:
“There’s nothing that we’ve announced, but we are absolutely working all the time on new IPs. To me, the day we stop doing new IP is the day we put ourselves on life support and then we’re slowly going to die. It’s not only needed for the industry and for the consumers, but it’s also needed for the creatives. They need something different to think about. They have a lot of creativity built into them that they need to get out. The day that we stop thinking about new things that are not Need for Speed is the day that I’ll probably leave the games industry.”
He does have a point, though. The creatives at EA do need to think up different IPs. I mean, you can only come out with so many sequels before people stop buying them. EA needs fresh new ideas to milk to death and turn into Generic Action Title #72980.