Bethesda “Cleary has a new Franchise” in Dishonored
Bethesda recently spoke with Destructoid about their latest game, Dishonored. The stealth-action that I still haven’t played yet is doing quite well, according to the company. In fact, it’s actually doing far better than Bethesda originally predicted. Because of this, we’re going to be getting more neck-stabbing and sideburns in future as Dishonored is Bethesda’s latest franchise.
Pete Hines, PR guy at Bethesda, said to Dtoid:
“I can tell you that Dishonored is far exceeding our sales expectations, which is especially cool considering it’s new IP facing a host of well-established franchises this quarter. We did terrific numbers again this past weekend, both in stores and on Steam, where Dishonored was listed as the #1 selling title over the holiday weekend. And Dishonored has really sold well overseas. So, we’re very pleased and appreciate all the fans that have supported Dishonored and Arkane. We clearly have a new franchise.”
This is great news. Like Pete said, they took a risk with Dishonored and it has paid off quite well. Maybe now companies will start taking more risks and make some new IPs. Probably not, though.